"When Wake County librarians want to subscribe to a magazine, they turn to Ebsco, an Alabama company that offers discount rates. The company also runs a program in which local individuals and businesses can sponsor a magazine in exchange for a small advertisement.
Here's how it works: The sponsor pays for the cost of two-year subscriptions for six or more magazines. Librarians choose the magazines from a list, and Ebsco prints a small acknowledgment that goes on the plastic binder that holds them.
The ads are modest. Campbell University's ad is a small orange-and-black square with the name of its program in Morrisville, the degrees offered and a phone number."
-- The News & Observer via AdJab