CNN talks to the CEO of Saatchi & Saatchi UK Lee Daley about how the changing technology is shaping the future of advertising. He considers: "How can we create a brand relationship with consumers, on behalf of our clients, in this new digitally-enabled universe? How does that affect the kind of narrative structure we can build around brands, the nature of interactivity is going to impact on the richness and deepness of consumer relationships."
