- The new TV is all about engagement, and consumers will only give time to ads that are relevant to them.
- PVR use will help some advertisers because they bust through advertising clutter and help viewers remember the adverts they do see.
- In the PVR future, adverts for some categories of products are a far bigger turn-off for television viewers than others. Starcom tested 60 adverts to measure the drop in advertisement awareness in Sky+ homes compared with Sky Digital homes (more about the study)
-- via Adverblog