"A budding Seattle entrepreneur looking for a low-cost marketing campaign says he's found an inexpensive and highly visible tool to publicize his Web site — he calls it bum-vertizing. Ben Rogovy, a 22-year-old University of Washington graduate, says the homeless and panhandlers are an untapped labor force, and he's putting them to work."
--ABC News
Check out a similar project in Holland, where nuns gave out free jackets with ad messages on them to homeless people.
