"Three quarters of Internet marketing campaigns are suffering from website failures, with 14% of failures so severe that they prevented the campaign meeting its objectives, according to new research. The Internet Campaign Effectiveness Study from Web testing firm SciVisum, reveals that more than a third of failures were rated as ‘serious to severe’, with many customers complaining or unable to complete web transactions. A lack of technology knowledge was identified as the key factor impacting successful Internet campaign planning."
--NetImperative via Marketing Vox
