"TiVo upgraded its service to let about 1 million of its subscribers instantly respond to specially coded advertising. For example, after watching an ad for an automobile or family vacation, users can ask to have a brochure sent to their home. In addition, ads embedded with special "tags" will pop up as small pictures, sporting branded logos, even when users are fast-forwarding thought those commercials. "
-- Washington Post via Lost Remote
Also, "Japan is looking at making skipping commercials illegal, as a violation of the country’s copyright law" (Engadget); and a new study reveals that "women most often made the decision to buy the DVR, and understand how to work it better than men and love the DVR for being easier than a VCR." (AdJab)