Evolution of Mobile Advertising

Now that the cell phones outnumber landlines even in the US, we are seeing more and more elaborate advertising strategies targeting our little friends. As AdAge writes, "Along with McDonald’s, marketers including Masterfoods, Timex, Coca-Cola Co., Heineken and Johnson & Johnson are readying promotions that encompass everything from mobile games to ring-tone giveaways and text-in trivia contests and sweepstakes." And then, of course, there is plain old mobile telemarketing. Can't wait till they (well, we) start beaming infomercials on that uber-geeky head-mounted display of mine.