"Advercan, a new can-top label for soda, power drink and beer cans, is the world's first Can Top Media Campaign. Five years in development, the six-layer plastic Advercan label serves as both an advertising medium and a "Cleancap" designed to keep the can top clean from the bottling plant to the store shelf. With the ability to print a message on both sides of the label, marketers
can create a variety of marketing strategies with this unique new media."
-- press release
