Study: Behavioral Targeting To Go Up

"Behavioral targeting advertising is projected to increase by 65 percent in 2006, as reported by interactive advertising agency media directors and planners who were attending the May iMedia Agency Summit in Florida. Nearly 20.8 percent of all media purchases in 2006 are expected to be behavioral targeting purchases."
-- iMedia Connection via MarketingVox

Time Warner To Test Behavior-Targeted TV Ads

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