Some time ago, I posted about a Russian company that wraps airplanes in advertising messages, and here's a Seattle company, SuperGraphics, that does the same here. Some related intelligence from Media Life Magazine:
“It’s tough to measure. Eyeballs see it at the airport. If you count who sees if from office buildings or on approach, it’s nearly impossible to gauge. But recall is amazing. People see it one time and remember it literally for years. According to a study conducted by Air France, 82 percent of those recalling the ad attributed it to the airline.”
Eaerlier:
Brand an Airplane
Closed Spaces: In-Flight Advertising
