Prediction Markets Go Nuts Over Rep VP Pick



I gotta tell you, if prediction markets are any indication, nobody saw Palin coming. I was up till 5am last night watching CNN's political market and as you can see on the graph above, it was all about Pawlenty and Romney (blue and off-white lines) not only over the past week but also for most of the night, with Palin (green) picking up steam only after the first leaks started appearing on CNN around 6-7am.

Which brings up a question of how, you know, predictive prediction markets really are, at least in situations where the outcome is hinged on a private decision of a small group of people. Last night's Rep VP market was very similar to the Dem VP market last week, where bets clearly reflected the somewhat mindless absorption of the news stream. (Bayh and Kaine were leading for most of the week; prices of Clinton, Chet Edwards and Sebelius fluctuated widely on the numerous rumors. Biden emerged as a clear leader the day preceding the announcement).



Me? Last week, I doubled the initial $5000 by buying Biden at $44. This week, I shorted Pawlenty at $80, Romney at $60 (then closed it at $12 and then bought again at $29 last night -- a speculative move that was a mistake, in retrospect). Stocks of all women candidates were dirt-cheap: all but Palin were under $1 last night (I got about a hundred of Whitman, Fiorina and Hutchison); I also bought Palin at $2.57. I thought the latest stream of McCain's commercials praising Clinton could be hinting at the larger Rep VP strategy.

Sex Ads in Denver Up During DNC

Our coverage of the political season continues.

CNet:  "Ads seeking casual sexual encounters through the Denver Craigslist site increased an average of roughly 70 percent to 80 percent over the same days of the week earlier in August."




Media History Through Gartner Hype Cycle Graphs: 1995-2008

Gartner Hype Cycles are good for at least three things: identifying technologies that are still under the radar, taking a look back at stuff that was hyped up in the past but didn't go anywhere, and explaining to your parents what it is that you do as an emerging media strategist.

Besides, they illustrate this wonderful quote from David Brooks's "Lord of the Meme" column in NYTimes: "In order to cement your status in the cultural elite, you want to be already sick of everything no one else has even heard of."

These graphs also provide good fodder for thinking about how media consumption would change if any of the pre-hype technologies reached mass adoption.

After catching the 2008 graph on Techcrunch a few days ago, I hit up Google image search for earlier versions. (You can also buy Gartner's original reports, but at close to $2,000 apiece they are beyond this blog's budget). Below is what I've found. You will see that some of the technologies don't make it into the later versions of the graph; I think it's because these are Garther's charts for different tech sectors. Click on images to zoom in.

If you have graphs for the missing years, please comment or drop me a line.



1995


2000



2003



2004




2005


2006



2007


2008


Sources: Dave Chaffey, this blog, Techcrunch, SAPDesignGuild, Gartner, Guardian

Price and Penetration of Consumer Electronics




Wired: Price and market penetration of consumer electronics over the past 50 years. Infographic: Arno Ghelfi.  Sources: Consumer Electronics Association, US Bureau of Labor Statistics. CD player data not available for 2006 and 2007.

Similar: 
TV Penetration in 1940
NYTimes Graph: Technology Adoption Rates

Search Comments with Backtype



Backtype is a new tool that aggregates comments posted throughout the blogosphere and makes them searchable by keywords or commenters' names.

Other useful tools:
YackTrack -- another tool to search comments
IRSeeK: search conversations on IRC
Boardtracker, Boardreader and Omigli -- search discussion boards and forums
Mail Archive, MarkMail -- search email list archives (mostly older ones)
Copernic -- track changes on sites
A review of image search engines
TalkDigger -- tracks "conversations", not sure how well
Custom Google-based engine for many social bookmarking sites under one roof
Twitter and FriendFeed searches, of course

I also like searching the Raves and Rants section on Craigslist.

I Clicked On a Porn Thumb and All I Got Was...



... a lame political activist slideshow.  But 93 million views? That's the power of a few choice tags (the only nsfw part of the whole thing), an intriguing title and a still frame in just the right spot in the video. Via Ship's Biscuit, who also has a list of 21 genres of viral videos.

Don Draper Tweets: Twitter Fan Fiction



Fake (?) Don Draper tweets, AMC tries to take it down, the account is now back up.

How did people tweet back in the 1960s?  By having their secretaries type it up and then stuffing the message into the pneumatic mail?

"Haggle" Button Boosts Sales



Fascinating: a case study on Marketing Sherpa about an online golf equipment retailer that added a "make an offer" button and saw its sales jump by 685% in a year.

Did you know that "click here" makes people click there?

Is Google More Expensive Than TV?

Denuo's Rishad Tobbacowala compares TV buys with Google search ads: "It has actually become far more expensive to buy advertising on Google than on network television. Google has a product called AdWords, which marketers use to bid on a particular key word [that consumers might type in during an Internet search]. On average, across all categories, it tends to be about 50 cents. Let's say on television you get a $20 cost-per-thousand rate. Fifty cents a click is equal to $500 cost per thousand. You can see how much more expensive it is, but the difference is there's some sort of action."

Media equivalency is a tough problem. If we compare CPM rates, yes, TV's CPMs are cheaper than search CPMs {umm, that was stupid), but Rishad's comparison is not entirely fair or accurate when viewed from at least two angles. First, you cannot call up a TV rep and say, "Hey, I've got 20 bucks here. Can I please have 1000 impressions today?" Second, Google impressions are free, at least to a certain point. It's the action (click) that advertisers are being charged for. A more accurate comparison would be the cost-per-click for an AdWord vs cost-per-call for a TV ad with a 1-800 number.

BarackBook Parody Site; Communists for Kerry



This BarackBook.com by GOP reminds me of the winner of a recent Cracked contest (below).




One of my favorite political parody sites is CommunistsForKerry.com from the 2004 campaign.