image source
A very interesting billboard from McDonald's in London that is designed to fit into the picture-taking behaviors of tourists. Work by
Kodak Moment for McDonald's Billboard
image source
A very interesting billboard from McDonald's in London that is designed to fit into the picture-taking behaviors of tourists. Work by
Letters to the Editor
-- A bizarre assortment of billboards by real estate people.
-- Language barrier. When you read something like "Ad agency responses mirror those of advertisers", what do you think this means: that agency responses are the same as advertiser? Or that they are completely opposite? Like, you know, your left hand in the mirror is actually the right one? Anyway, DVRresearch.com emailed to say that people don't get the importance of DVR.
-- One of these people is behind the mannequin:
-- World's most valuable BrandZ100.
-- Stop acting like a sissy and market your company
-- Something about Bango and "accurate mobile analytics data in real-time".
-- Publishers Clearing House has its own ad network. You could become a millionaire!
-- Pitchh.com: "You would agree that for brands, the need today is 'not' necessarily about working with the largest, but the most appropriate partner; located anywhere in the world."
-- Language barrier. When you read something like "Ad agency responses mirror those of advertisers", what do you think this means: that agency responses are the same as advertiser? Or that they are completely opposite? Like, you know, your left hand in the mirror is actually the right one? Anyway, DVRresearch.com emailed to say that people don't get the importance of DVR.
-- One of these people is behind the mannequin:
-- World's most valuable BrandZ100.
-- Stop acting like a sissy and market your company
-- Something about Bango and "accurate mobile analytics data in real-time".
-- Publishers Clearing House has its own ad network. You could become a millionaire!
-- Pitchh.com: "You would agree that for brands, the need today is 'not' necessarily about working with the largest, but the most appropriate partner; located anywhere in the world."
College Freshman Starts Ad Biz, Needs Advice
Evan Savar, a college freshman in Vegas, is looking for advice about his out-of-home ad biz: what should he do to get noticed by media buyers? If you've got a tip for him, leave it in the comments or get in touch with Evan directly on LinkedIn. Evan's letter follows.
I have created a company in Vegas called TransVertise. I got the idea when i went inside a Vegas shuttle bus and saw a TV that was not being used. I did some research and came to the conclusion that none of the Vegas vehicles utilize their TVs. So I created a horrible slide show video presentation, which has since became very well done, and began to make agreements with limos and shuttle bus companies to allow me to own the rights to their TV's and play the videos. I get advertisers and give them 25 percent of the revenue the ads generate
I currently own the rights 300 vehicles that go from the Las Vegas airport to down town and will reach over 175,000 captivated Las Vegas tourists a month. I am finalizing all the contracts /production of the videos/ as well as our advertisers packet. Our goal launch is in 2 months. Only problem is getting advertisers. I am having a hard time due to very little experience and knowledge. Over the past 6 months I have worked very hard to build my business, from relationships with all the limo/ shuttle bus companies to building all the systems ( equipment for the buses to track so we can make sure ads are being played, deal with number one production company in Vegas, and figuring out pay scale) I have received interest from a lot of people but can't seem to find advertisers.... Any ideas? Do you think what I have is an asset? http://transvertise.com/
I believe out of home digital marketing is a growing trend. My goals is to eventually install TV's in the Vegas vehicles that don't have them and expand to other tourist locations all over the country. I would also like to have our custom branded advertising in Rental Car buses such as Budget etc... Small steps first.
I have created a company in Vegas called TransVertise. I got the idea when i went inside a Vegas shuttle bus and saw a TV that was not being used. I did some research and came to the conclusion that none of the Vegas vehicles utilize their TVs. So I created a horrible slide show video presentation, which has since became very well done, and began to make agreements with limos and shuttle bus companies to allow me to own the rights to their TV's and play the videos. I get advertisers and give them 25 percent of the revenue the ads generate
I currently own the rights 300 vehicles that go from the Las Vegas airport to down town and will reach over 175,000 captivated Las Vegas tourists a month. I am finalizing all the contracts /production of the videos/ as well as our advertisers packet. Our goal launch is in 2 months. Only problem is getting advertisers. I am having a hard time due to very little experience and knowledge. Over the past 6 months I have worked very hard to build my business, from relationships with all the limo/ shuttle bus companies to building all the systems ( equipment for the buses to track so we can make sure ads are being played, deal with number one production company in Vegas, and figuring out pay scale) I have received interest from a lot of people but can't seem to find advertisers.... Any ideas? Do you think what I have is an asset? http://transvertise.com/
I believe out of home digital marketing is a growing trend. My goals is to eventually install TV's in the Vegas vehicles that don't have them and expand to other tourist locations all over the country. I would also like to have our custom branded advertising in Rental Car buses such as Budget etc... Small steps first.
Jeff Goodby Wants to Be Your Friend
Spring cleaning of my ancient Hotmail account produced this "Jeff Goodby Added You as a Friend" letter that took me here. I know I'm like half a year late to the party, but I thought it was pretty neat.
Too Awesome
A simple forum admin message on Woot that replaced a deleted post. How often do you see something -- something human? -- like this?
Advertising on Swine Flu Masks?
New Words Created Yesterday: 14.7
The English language will hit one million words in about 41 days, during which 617 new words will be created at a speed of one word every 98 minutes, according to the Global Language Monitor (BBC story, via). Brands and fungi species are not counted.
Also, an average newspaper contains 8000 different words, incidentally as many as the King James Bible. An average person recognizes about 50,000 words.
P.S. I bet the decimal point in the title is because of all those portmanteau words .
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