Writer's Strike Could Shift Ad Budgets

Reuters: "A prolonged strike by screenwriters, however, could lead to big changes. Audience ratings are likely to slip without new TV shows to watch, and as viewers move elsewhere, so too will advertisers."

Marc Andreessen: "The writers' strike, and the studios' response to the strike, may radically accelerate a structural shift in the media industry -- a shift of power from studios and conglomerates towards creators and talent."

Washington Post: "In the name of winning a bigger share of revenue from the sale of TV shows over the Internet, TV writers could wind up driving viewers to the Web in search of original online video."

Writers' Strike and UGC
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