![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix3g0jLMJLXjDCIDT-cyKP1svnvp25yeYk3UMhVdXiNt7WJ9kLU2UEWyCyoaObzwr83TCQYqXUdEpgFu56ZsgA1F2P1SXIg_Y3QzGS0qMC5_KoahDdvy1rlb-QrR2H6ksvZ4le/s320/flickr_advertising.jpg)
"Virgin Mobile Australia has started an advertising campaign called "Are you with us or what?", which has been collecting images from Flickr released under a CC-BY licence, which allows commercial re-use and modification of the licensed work." (Technollama via Idea City).
Apparently, Virgin didn't have to ask for a permission to use the pictures and they didn't, but people (photographers and subjects) are pissed. All images come with a link back to the photographer's profile. An interesting problem. Here's a lively discussion happening in the comments under one such picture.
On the other hand, Virgin could've handled the situation much more gracefully, like Nikon.