Combatting Fast Forward with Still Frames

What's the easiest way to make sure people see your ad even when fast-forward right through it? You can try interactive ads, ads with hidden messages, banners over the screen, one-second tails at the end of the pod, or patent a new method that would insert ads in selected frames. Or you can make your ad one long still frame.

Reuters: "Niche men's channel FX plans to show what it calls the first UK advert specially designed to combat viewers using digital recorders to avoid commercials.

The advert for its new drama "Brotherhood" will show a single image on the screen for the entire 30-second slot, and therefore retain its "sales message" when viewed even at the 12-times speeds enabled by Sky+ and other digital recorders, also known as personal video recorders, or PVRs."

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