People Want More Ads -- In Yellow Pages

"The most surprising finding in the new report is the attitude Yellow Pages users have toward advertising. Unlike most media where advertising is deemed "clutter," most Yellow Pages consumers consider it "content." In fact, 18 percent of the 9,078 consumers surveyed by KN/SRI said they wanted more ads in their Yellow Pages directories."

The annual study was conducted for the Yellow Pages Association by Knowledge Networks/Statistical Research Inc.

-- Media Post
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