MSN AdCenter Provides Demographic Targeting

"Microsoft Corp.’s new demographics-data-driven MSN AdCenter search engine marketing service is producing better results for advertisers than Google or Yahoo, a search expert says. The reason for the better results through MSN AdCenter, which is still in a beta test, is its ability to provide marketers with demographic data, including age, sex and home city. By offering various ways to analyze that data, AdCenter makes it possible for marketers to continuously modify their search campaigns to demographic groups with particular keywords."
-- Internet Retailer
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