Advertising Teletubbies-Style

"To promote HBO's "Entourage," FreeCar Media has built LCD screens — the kind used in laptop computers and other portable devices — into the front of T-shirts that will play clips from the show. (The battery-powered shirts project high-quality picture and sound, and weigh in at just 2.5 pounds.)"
-- NY Post (free registration)

Not terribly new. I remember seeing it done last year by a company called T-Shirt TV.
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