Advertising Potential of In-Game Blogs

"With more videogames these days selling advertising through electronic billboards that dot the game's virtual landscape or by selling the right to play a band's song during game play, it's not too big of a leap to try and sell advertisements around an in-game blog. Charlene Li, an analyst who covers blogs for Forrester Research, believes that the first major game platform to incorporate blogs will be Microsoft's Xbox."
-- MIT Tech Review (reg. to access archives) via i4u.
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