Advertising Lab: future of advertising and advertising technology

iPhone App: Music Synchronized With Gait

"synchstep (now for the iPhone & iPod Touch) plays songs from your music library that match your pace. Every step you take lands in-time with a drum hit, a bass pluck, a piano chord."

Somewhere, an ad mind is thinking: "Great! Now we can play an ad variation that corresponds to the natural rhythm. Gait-optimization."

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