Apple Eyeing Virtual Store?
Is Apple prepping a 3D shopping interface? A Second Life resident thinks it might (via Brand Flakes) if the new patent is any indication. The patent was filed in September 2006 and published a couple of weeks ago. (Follow a lengthier discussion.)
There have been a couple of fan-made Apple stores in Second Life before: see this set of Flickr pictures of one such store and a video of another one below.
This is me in a bootleg Apple store in Second Life in early 2006. The store was selling iPod and iPod shuffle replicas but was eventually shut down. There, you could also pick-up a black outfit and a green "cardboard" background and walk around looking like an iPod commercial.
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One might think that Apple would be happy to see their fans integrating their brand into their online lives for others to see and share- shutting down fan-created sites like the ones described could create some negative feedback from loyal customers.
ReplyDeleteIt does really seem like the world is trying to go virtual any where it can. I really wonder if there is true money in it... Or could this just be another marketing ploy
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