Hey! Nielsen Brings Buzz to Ratings - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

Blog on the future of advertising and media technology.

Hey! Nielsen Brings Buzz to Ratings

Tuesday, May 06, 2008




I've been keeping an eye on Hey! Nielsen (lovely name, but the way), a place for TV fans to voice opinions about TV programming that opened last September. Nielsen's intent is to figure out how to incorporate the feedback into its ratings: "Using data from real users, Hey! Nielsen generates a Hey! Nielsen score -- a real-time indicator of a topic's impact, influence, and value. As users submit feedback, the score is created from a number of factors such as user response, blog buzz, and news coverage, as well as raw data from our sister sites Billboard.com, HollywoodReporter.com, and BlogPulse.com."

Funny, Tetris has a way higher buzz rating than GTA IV (111 to 28), even though BlogPulse shows otherwise.

Related Posts:



  1. 3 comments: Responses to “ Hey! Nielsen Brings Buzz to Ratings ”

  2. By gladyssantiago on 9/5/08 7:23 PM

    I'm surprised I haven't heard that much about Hey Nielsen since it launched in September. I must say that I really like what they are doing.

  3. By Luncher Muncher on 12/5/08 11:48 AM

    sounds a bit like Buzzdaq on the Internet World website

  4. By Social Network Web Design on 13/5/08 2:08 AM

    Well, this looks ok. Another means to measure ratings.

Related Posts Widget for Blogs by LinkWithin




Advertising Lab is a blog about the future of advertising and advertising technology, launched in 2004. Join over 10,000 other readers and subscribe to full feed.

Home - Advertise - Subscribe - Contact - About