Most of the existing video ad formats have their problems: pre-rolls are annoying, in-video banners are rarely relevant to the content, and post-rolls have nothing to click on. Last frames could work because they are not interruptive and offer users something to do after they are done with their primary activity -- watching the video.
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Earlier:
Idea: How to put ads into YouTube
Follow-up: Embedding Ads into YouTube Players
Great idea. Love it.
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