YouTube Advertising, Part II: The Last Frame

It's been more than a year since the post about in-video banner ads, an idea that YouTube eventually implemented and that has become a standard offering on other video sites. Here's one other thing they could try: ads on the interactive last frame that, on YouTube, promotes related videos.

Most of the existing video ad formats have their problems: pre-rolls are annoying, in-video banners are rarely relevant to the content, and post-rolls have nothing to click on. Last frames could work because they are not interruptive and offer users something to do after they are done with their primary activity -- watching the video.

Idea: How to put ads into YouTube
Follow-up: Embedding Ads into YouTube Players

1 comment:

I am moderating all comments to weed out spam (there's a lot of it). Comments are usually approved within a day.

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