Centralized Knowledge as a Competitive Advantage [Ad]

Balihoo fosters knowledge sharing by archiving your company’s activity history with specific media properties.


This is the fourth post in the Balihoo series, in which Shane Vaughan explains how the product suite helps counter brain drain in media organizations through information sharing.

"Our last post focused on how Balihoo can bring efficiencies to the RFI/RFP step in the media buying and planning process. Now let’s see how Balihoo benefits media organizations by countering the knowledge drain of employee turnover and the knowledge compartmentalization that occurs when information isn’t shared.

Let’s face it, media buyers don’t stay put for very long and when they leave for greener pastures or a higher rung on the ladder essential knowledge leaves with them. That knowledge includes details on past and current campaigns that are critical to the organization’s success… both present and future.

A less obvious intellectual capital issue is simply the lack of data sharing within and across offices. Ironically enough in this age of ubiquitous communication channels, it can still be difficult to disseminate critical information throughout a company in the form, and at the speed, it’s most needed.

Balihoo offers users centralized knowledge via two features: campaign dashboards and company activity histories. Campaign dashboards allow all users within your company to view details including that campaign’s consideration set, uploaded documents, RFIs/RFPs created or released, worksheets, and internal notes; all critical data for campaign management and analysis. Company activity histories allow users to save (and share) internal notes/tips about interactions or processes for any given property in our comprehensive media database. Additionally, these histories automatically list RFPs related to the property as well as any Quick Requests (a request of owners to update their listing in Balihoo’s database).

This functionality yields shared critical knowledge and institutional memory. Both of which are essential for developing a wiser, more agile organization. That translates into reduced costs by mitigating the training burden and impact of employee turnover; and more effective media plans resulting from easy access to historical data."


Users throughout your organization can view all campaign details (including uploaded docs & any internal notes) via Balihoo’s Campaign Dashboards.