Facebook's Lexicon graphs occurrences of every queried term (up to five at a time, above: "cucumber", "tomato") across profile, group and event Walls, illustrating the ebb and flow of user buzz. What's up with that cucumber buzz spike?
-- Facebook blog
People on twitter talk more about tomatoes than cucumbers as well (see twittermeter, also see these other cool viz tools):
I think this will be a really useful aid in targeting ads, and measuring brands awareness among the facebook demographic, you can see some examples I came up with at: http://www.facebooklexicon.com
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