Selling Music Through Games - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

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Selling Music Through Games

Wednesday, April 16, 2008

- "In a nod to the ascendancy of video games, rock 'n' roll bad boys Motley Crue will become the first group to release a new single through Rock Band, the developer of the wildly popular game said on Monday." (Reuters)


- Music from Amazon is coming to Liberty City and will be available via in-game cell phone downloads in the upcoming Grand Theft Auto IV:

"Rockstar Games and Amazon have teamed up to create an ambitious new model for digital music distribution. Built exclusively for the upcoming video game blockbuster Grand Theft Auto IV, it allows players to buy real-world MP3s of tracks heard over the game's numerous radio stations in a very seamless manner. (Initially, this service will only be available in the U.S.) Advertised throughout Liberty City, the cheekily-named "ZiT" technology is built into the game's mobile phone interface system. As players cruise around the world listening to the in-game radio, they can at any point 'mark' a song by opening their phone and dialing the number ZIT-555-0100." (Yahoo)

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