Balihoo’s RFI/RFP Module [Ad]

Cutting Inefficiencies out of the Process

This is the third post in the series. Today, Shane Vaughan explains Balihoo's RFI/RFP management features.



Balihoo’s step-by-step RFI/RFP builder allows buyers to easily create fully-customizable requests.


"My last post focused on building a consideration set. Today let’s talk about the next step in the media buying and planning process: the RFI/RFP.

Media buyers know the RFI/RFP step in the planning process is where they’d like a wormhole to appear and shorten the journey from request to fulfillment. The administrative burden is heavy and inefficiencies abound. Today information is often gathered via email with the requisite Excel attachment. Numerous emails are sent, some disappear into the ether, while others spawn responses yielding carpal-tunnel-inducing hours of cutting and pasting. Here’s where Balihoo earns the moniker “Advertising’s Best Friend”.

Whether it’s a request for information or a formal proposal, Balihoo offers a step-by-step process to build a fully-customizable RFI/RFP. Buyers can send along budget information or upload documents to accompany their request. Proposal grids within the tool allow for greater organization of data. Another time-saver is the ability to save RFIs/RFPs as templates for future campaigns; no more creating requests from scratch.

Getting an RFI/RFP to the right person and obtaining a timely response are obviously critical. To that end, Balihoo contains contact information for each property in our database. And if a buyer’s go-to rep (or property, for that matter) isn’t in the tool, they are easily added. As for responses, Balihoo’s data research team works with sellers to get your requests the attention they deserve. As those responses come in, data flow into an online worksheet for easy analysis. There’s no need to aggregate data from disparate documents into one – Balihoo securely manages the data for you.

Media sellers save resources and time by using one interface with prepopulated standard data fields. Balihoo makes the communication of necessary data easier and more efficient for sellers and buyers alike."

[This is a post by AdLab's advertiser]