You already can order M&Ms customized with your name, but now the candies are becoming a real ad medium. MediaPost writes: "MasterFoods will go from being a media buyer to a media seller, offering other marketers a chance to place their corporate and consumer brands, logos and other messages on M&Ms chocolate candies. The new offering, dubbed "My M&Ms My Branding," includes brand placement on up to 17 of the 22 colors M&M offers."
