Brand as a Thrill Ride

"The Italian Job: Stunt Track" at Kings Island (and before that in Toronto) is a brand placement within a movie within a thrill ride. "The rides are based on the final scenes of the 2003 ‘Italian Job’ film and feature 75 per cent scale fibreglass MINIs. Travelling at speeds of up to 40mph and with the equivalent force of 1500 horsepower, the fibreglass MINI Cooper S Convertibles will dodge police cars, avoid a helicopter, shoot down a black tunnel and complete four, 360 degree turns."
-- Car Pages, stumbled upon the idea at Cubemate who probably meant this coin-op Mini ride:

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