"Minneapolis-based NextMedia runs full-motion video ads transformed into 3D and projected from screens in upscale pubs. Ads are placed on flat-panel screens in bars and nightclubs and appear in 3D. Special glasses aren’t required to view the ads. The program is called NightVision. The ads comprise 50 percent of a two-and-one-half-hour loop. The other half is devoted to enterntainment, such as movie trailers and clips, and promotions for the particular nightspot, such as drink specials, upcoming acts and ladies' nights. Only the ads are in 3D. They are 30 seconds in length and are played 15 times during the loop. Advertisers can sponsor the network, including the entertainment segments."
-- Media Life