Horror! "Firefox users click through to Web site ads four to five times less often than do users of Microsoft's Internet Explorer, a German Web-advertising firm said Friday" (said TechWeb).
And to add injury to insult, Wired just came out with a list of must-have Firefox extensions, many of which are advanced ad-killing machines: "A lot of people swear by Adblock and other advertising-blocking extensions. But none have the ve rsatility and pure, fly-swatting satisfaction of Nuke Anything Enhanced. The concept behind this add-on is simple: Point at something and right-click (on PC) or cntl-click (on Mac) and select "Remove this object." Whatever piece of the page you clicked on just goes away -- poof!"