December 12, 2005

Firefox Users Click Less, Kill Ads

Horror! "Firefox users click through to Web site ads four to five times less often than do users of Microsoft's Internet Explorer, a German Web-advertising firm said Friday" (said TechWeb).

And to add injury to insult, Wired just came out with a list of must-have Firefox extensions, many of which are advanced ad-killing machines: "A lot of people swear by Adblock and other advertising-blocking extensions. But none have the ve rsatility and pure, fly-swatting satisfaction of Nuke Anything Enhanced. The concept behind this add-on is simple: Point at something and right-click (on PC) or cntl-click (on Mac) and select "Remove this object." Whatever piece of the page you clicked on just goes away -- poof!"