More Predictions for 2006

More predictions (you'll need to register to read) for the new year's advertising industry, this time from Carat's SVP:

• User-generated content will be king.
• Video-on-demand will start to incorporate advertising.
• Mobile advertising will come into its own.
• In-game advertising is going to explode
• There will be some element of backlash towards product placement from the consumer.
• An advertiser will publicly state that its strategic planning will be led by its interactive agency for all media.

See how this compares to the batch from 24/7 Media. I'm also running a log of the predictions that start with "It's this time of the year again."