"When is the one time we all stare real hard at the TV and give 100pct of our attention? When we are fast forwarding using our TiVo/PVR units. TV never has a greater share of our attention because we all want to stop the fast forward right when the show starts back up. It would be real easy to write software to pull one of the 30 frames per second that are marked for the device, and hold that as a billboard ad for the product being sold until the commercial is over. The viewer won’t see it if they don’t fast forward, and if they do, they see the equivalent of a billboard for the product being sold. Viewers staring hard at your ad. That can’t be a bad thing."