Grafedia: Hyperlinked Buildings

"Grafedia is hyperlinked text, written by hand onto physical surfaces and linking to rich media content - images, video, sound files, and so forth. It can be written anywhere - on walls, in the streets, or in bathroom stalls. Grafedia can also be written in letters or postcards, on the body as tattoos, or anywhere you feel like putting it. Viewers "click" on these grafedia hyperlinks with their cell phones by sending a message addressed to the word + "" to get the content behind the link."

How long will it take someone to do Grafedia ads? Reminds us of the Yellow Arrow project.
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