Times Square turned 100 and so did its landmark advertising, much of it done by Artkraft Strauss. "The company has created most of the neon seen in this historic spot since the turn of the century. Artkraft Strauss traces its origins to 1897, when horse-cars ran on Broadway and gaslights flickered from theater marquees.
From then until now and on into the future, Artkraft Strauss sets the standard in technological innovation. Among Artkraft Strauss "firsts": 3D advertising displays, mechanical animation, Times Square neon, traveling "news zippers," jumbo video, sidewalk bridge advertising, real-time LED information displays, large-scale interactive signs and multimedia displays and more" (see gallery).
--via Brand Noise
Digital Billboards: Overview
Digital Billboards: Magink
Digital Billboards: Defacing