How to Avoid Ad Avoiders

Simon Andrews at Big Picture just published a new white paper that offers soothing to the hearts troubled by the advent of the DVR and ad skipping. His advice:

  • Create advertising people want to see.
  • Make the start and tend of your ads attention grabbing - you might persuade someone to hit the pause/rewind button and watch your ad.
  • Consider adding a constant logo or branding device to the ad - even at fast forwar people will recognise the brand.
  • Think about how you could use interactive TV to make your advertising work harder.

Oh, and in case you are wondering whether people enjoy those spectacular overlay ads that splash across the browser window - they don't.

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