The guys who did the Floating Logos project are going to hate me for this post since it runs counter to their entire idea:
"The Floating Logos project is inspired by signs perched high atop very tall poles so that they may be viewed from a long distance away. [They photoshopped the poles off] to give the signs a supernatural quality that is meant to call attention to the hegemonic role consumerism and advertising play in our society."
Yes, but wouldn't a floating signage actually look great, be more effective visually, and reach even larger audience since we'll be able to shoot the message up even higher?
