The Ultimate Lovemarks Inspire DIY Ads
As an advertiser, which would you prefer:
Real consumers who can't shut up
about how much they love your product (i.e.
B) Consumers who create and distribute professional grade video ads for your product (
like this one for iPod
C) Consumers who gang up and pay for a two-page spread in The NY Times for your product (
like the one above for the Firefox browser
D) All of the above
Update Dec. 23, '04:
NY Times writes about how
unauthorized DIY campaigns become a trend
"For great brands to survive, they must create Loyalty Beyond Reason"
Thursday, December 16, 2004