"If everything goes as planned, the telephone industry will be all about television in 2005. TV over your home phone line. TV on your cell phone. Few topics have been as popular this past year among phone companies and their technology partners.
While the strategy includes video games and other interactive offerings, the biggest revenue target is the cable TV market: In 2004, consumers paid more than $36 billion for their cable TV, and that programming generated nearly $19 billion in ad revenue, according to the National & Cable Telecommunications Association."