Online Ad Spending To Reach $26B

"Online budgets are set to swell $26 billion, or 8 percent of total advertising and marketing spending, by 2010. That's according to a new five-year forecast by Forrester Research."
-- ClickZ

Earlier:
Online Ad Revenue Rivals Traditional Media's
IAB Releases Online Ad Revenue Report for 2004

Mirror with LED Messages

How's that for putting ads on user-generated content? This $400+ mirror has a scrolling LED display built in behind the glass and is capable of showing programmable time-triggered messages along with the reflections of whoever looks in it. The same mirror is available in a range of prices here ($425), here ($600+), or here ($700+).
-- via i4u

Ads Coming To PlayStation Portable

This was bound to happen. From today's New York Times: "Sony has given advertisers another venue to try: its PlayStation Portable, or PSP, a sleek hand-held game system that also plays movies and music. Heavy.com, a large Web host of short films and animation, has started making many of its clips available as free content specially formatted for the game system. The company hopes advertisers will support the free content by paying for quick commercials before or after the downloads, or by providing content in the form of branded entertainment." Uniliver has already signed up to promote Axe.

The big question the Times asks: is there enough audience for the mobile content?

More on PSP in last two months:

AtomFilms To Provide Content for PSP (reg)
ABC spreads news to new Sony portable
Variance Press releases Comics for the Sony PSP
Web Browsing on Your PSP
TiVoToGo on your PSP
Sony's PSP: What Marvelous Things It Can Do
20 Future Feature Requests for Sony PSP
Comcast CEO: PSP is the new DVR
HOW-TO: Get RSS feeds on your PSP
PSP hacks roundup

The Time Traveler Convention

What is a better way to find out about the future of advertising than talking to someone straight from the future?

The Time Traveler Convention
May 7, 2005, 10:00pm EDT (08 May 2005 02:00:00 UTC)
(event starts at 8:00pm)
East Campus Courtyard, MIT
42:21:36.025°N, 71:05:16.332°W
(42.360007,-071.087870 in decimal degrees)

The guys are trying to spread the news about the event so that it is well known enough for the future time travelers to consider it as a destination. Will it work? I don't see why not, and you can help by linking to their site, or pitching the story to your favorite news outlet. It's already on Slashdot, Boing Boing and NPR (the event is part of the Media in Transition conference at MIT).

Who knows, maybe the future generations will learn about the celebration from your blog, which of course by that time will have become an intergallactical media conglomerate.

Earlier:
Future: Product Placement in Dreams
Sony Patents Telepathy
Predictions for 2005, Part II
Predictions for 2005, Part I

Michigan Lottery To Sell Ad Space on Tickets

"Michigan government officials are preparing to award a first-of-its-kind contract to sell advertising on lottery tickets. The lottery wants a vendor to create and oversee a program to place ads on the back of terminal-based online games, play slips, and $10 and $20 instant-game tickets. Ad time will also be sold on Club Keno video monitors in bars and restaurants."
-- Lottery Post via AdJab

Magazines Go Beyond Traditional Ad Pages

"As the television networks get ready for their big "upfront" presentations next month, seeking to sell commercial time ahead of the start of the 2005-6 season, competitors from another medium, magazines, are intensifying efforts to attract advertisers - in many instances, the same ones the networks want to woo.

So just as the TV networks seek to entice marketers with sales packages that go beyond running 30-second spots in shows, publishers are also developing elaborate offers that involve more than just running ad pages or advertorial sections in their magazines."
-- NY Times

Earlier:
Magazines Campaign to Attract Advertisers
P&G to Put Sound Into Print Ads

Magazines Campaign to Attract Advertisers

Last week, I posted about the futuristic magazine covers, part of the campaign by the Magazine Publishers of America to attract advertising dollars back to the medium. Today, International Herald Tribune offers more details about the campaign.

South Korea Launches Cell Phone Video Satellite

"A South Korean company called TU Media fired up the first satellite DMB (digital multimedia broadcasting) service for cellphones today, offering subscribers seven channels of video and 20 channels of audio for about $13 a month."
-- Engadget

Advertising on Coins

Whether you want to set up a new country or decide to introduce an alternative monetary system, Coins For Anything will mint you some very pretty currency in a variety of metals and finishes - from antique silver to shiny gold. A coin with your head on it would make a very impressive business card, too, especially if your job title is "king" or "queen" instead of the plain boring CEO.

Earlier:
Advertising on Money

Advertising on CV

I'm in my final week of cold calling, frantic emailing and late-night writing collectively known as summer internship search. In case you or someone you know are looking for seasonal propaganda labor, I have put up answers to many FAQs and detailed specifications of the candidate.

I'm also sending out the last and largest batch of CVs - pdf and hard-copy - and thought it would be fun to put some ads on them. I'll probably put the offer up on eBay for the kicks, but here's your chance, dear reader, to lock in a one-time low price before Golden Palace scoops it up.

Update: two three five interviews lined up as of Friday Sunday.