It is so infrequent that automated communications are nice that I enjoy celebrating every instance. I had put my Netflix account on hold last month, but mailed back what turned out to be an empty envelope. I assumed they had already charged me the $14 for the missing DVD -- how many companies would've done just that? -- but instead I get this reminder from a friendly robot.
Netflix does have great customer service, but I do not think that warrants them raising the prices 'just because they can'.
ReplyDeleteinteresting...
ReplyDeleteLol, Sky Captain? Really...
ReplyDeleteNetflix has always been listening to its clients. It's a great company.
ReplyDeleteNow this is what i call good customers service! I like it even better the the "dear future astronaut" you got!
ReplyDeleteAndressa
that is a nice automated response...i always liked the way netflix gives you a heads up...i like band-aids too ;)http://www.youtube.com/watch?v=08wnuIhCHGY
ReplyDeleteIt's a good lesson learned.
ReplyDeleteYou have to spend money to test most ad copy. The automated emails to your own customers are "free" advertising costing neither money nor time.
You might as well put a little "one time" effort into making them work for you.
I think they know they are on the list of companies to be out of business by 2015. They have great customer service no doubt, but they really screwed up raising their prices like they did, and then tried to backtrack. I think they did a huge amount of damage to themselves. This is an incredibly polite letter from them. I wish other companies would follow Netflix's lead.
ReplyDelete//Beth @ the New York City Ad Agency
Netflix has always had great customer service. Its a pity they went ahead and raised prices!
ReplyDelete