Inflating YouTube Stats

YouTube has just the kind of thing that's been promised to advertisers for years -- the exact number of times a commercial has been viewed. Here are a couple of articles about how these numbers can be artificially inflated: a new one from InfoWorld, one from January in ZDNet blogs, and an example at PR Blogger. Why bother? Because crowds draw in bigger crowds; the most viewed video gets promoted to the front page, driving more views.

And it's not an exclusively YouTube's problem. "The study identifies,,,,, and as the beneficiaries of spyware-driven traffic," writes IT News.
Related Posts with Thumbnails