Yahoo Tests Behaviour-Targeted Text Ads

"Yahoo has begun testing a program to show text listings on Web pages based on user behavior. In a pilot program with Revenue Science, a Bellevue, Wash., behavioral-targeting company, Yahoo's cost-per-click text ads are shown on Web pages using data collected by Revenue Science. The test comes weeks before Yahoo is expected to release its own AdSense-like contextual advertising network."
-- AdWeek
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