The inconvenient truth brought to you by the Interbrand's Brandjunkie survey: "When asked about which brands were really serious about sustainable development, brandjunkies offered a resounding, and—perhaps you may want to sit down for this—surprising consensus. Who is really going green? Answer: NOBODY."
On the other hand, 74% of the 2000 respondents come from marketing, so it's not horribly representative.
Advertising to Aliens
Doritos is running a make-an-ad-for-us contest in the UK. On June 12, 2008, one of the people-made ads for Doritos will be broadcast into the space from an ultra high frequency radar station in Norway. The ad "will be broadcast for 24 hours to a range of solar systems, some of which have planets that theoretically could support life." And be a potential Doritos market, apparently.
More details and hand-wringing (their space program is being cut) in the British press: "The transmission will be invisible to earthlings and is being directed at a solar system 42 light years away from Earth with planets that orbit its star '47 Ursae Majoris' (UMa). 47 UMa is located in the 'Ursa Major' Constellation, also known as the Great Bear or Plough."
Also: more space advertising.
-- thanks to Armando for the tip
More details and hand-wringing (their space program is being cut) in the British press: "The transmission will be invisible to earthlings and is being directed at a solar system 42 light years away from Earth with planets that orbit its star '47 Ursae Majoris' (UMa). 47 UMa is located in the 'Ursa Major' Constellation, also known as the Great Bear or Plough."
Also: more space advertising.
-- thanks to Armando for the tip
Newspaper Ad Revenue Drops 9.4% in 2007
"According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 -- the most severe percent decline since the association started measuring advertising expenditures in 1950. "
-- Editor & Publisher
Funny. The headline of the NAA press release: "Online newspaper advertising jumps 19% in 2007".
Using Balihoo to Build a Consideration Set [Ad]
[This is a post by AdLab's advertiser]
Balihoo’s vertical search engine helps you find relevant advertising opportunities faster.
Product details in Balihoo help you choose your consideration set.
Balihoo provides campaign details in one easy-to-access location.
This is the second post in the series where Shane Vaughan explains how to use Balihoo's tool to build a consideration set:
"My last post introduced Balihoo as the only on-demand media buying and planning platform that provides intelligent software-PLUS-services to media professionals across all mediums.
I mentioned how Balihoo allows media professionals to build a consideration set, execute more efficiently, and centralize knowledge. Today we’re going to dive into building a consideration set with Balihoo.
Media buyers know building a consideration set can be a hair-pulling experience – ever-increasing choices for advertising opportunities accompanied by heightened scrutiny of targeting precision. Buyers need to efficiently find opportunities which meet their campaign criteria. Balihoo streamlines media research and selection and aggregates that information into one easy-to-use location that’s sharable across your organization.
Media sellers also face the challenge of cutting through the clutter so buyers gain visibility to their unique offerings. Balihoo offers sellers exactly that, one interface to communicate property details to all buyers at once and enhanced visibility through promotional opportunities.
Balihoo offers the largest collection of cross-medium advertising opportunities that’s searchable via geography, keyword, or medium. Whether you want to use your “go-to” properties or find unique opportunities previously too difficult to find, Balihoo can help. Our database is constantly fed by a variety of data sources (see attached graphic). This comprehensive database allows buyers to cut steps and time out of the process and ultimately make better media plans with increased return on invested time and effort.
For our next post we’ll examine how Balihoo takes users from a consideration set to powerful RFI / RFP modules where even greater efficiencies are gained."
Balihoo’s vertical search engine helps you find relevant advertising opportunities faster.
Product details in Balihoo help you choose your consideration set.
Balihoo provides campaign details in one easy-to-access location.
This is the second post in the series where Shane Vaughan explains how to use Balihoo's tool to build a consideration set:
"My last post introduced Balihoo as the only on-demand media buying and planning platform that provides intelligent software-PLUS-services to media professionals across all mediums.
I mentioned how Balihoo allows media professionals to build a consideration set, execute more efficiently, and centralize knowledge. Today we’re going to dive into building a consideration set with Balihoo.
Media buyers know building a consideration set can be a hair-pulling experience – ever-increasing choices for advertising opportunities accompanied by heightened scrutiny of targeting precision. Buyers need to efficiently find opportunities which meet their campaign criteria. Balihoo streamlines media research and selection and aggregates that information into one easy-to-use location that’s sharable across your organization.
Media sellers also face the challenge of cutting through the clutter so buyers gain visibility to their unique offerings. Balihoo offers sellers exactly that, one interface to communicate property details to all buyers at once and enhanced visibility through promotional opportunities.
Balihoo offers the largest collection of cross-medium advertising opportunities that’s searchable via geography, keyword, or medium. Whether you want to use your “go-to” properties or find unique opportunities previously too difficult to find, Balihoo can help. Our database is constantly fed by a variety of data sources (see attached graphic). This comprehensive database allows buyers to cut steps and time out of the process and ultimately make better media plans with increased return on invested time and effort.
For our next post we’ll examine how Balihoo takes users from a consideration set to powerful RFI / RFP modules where even greater efficiencies are gained."
Diapers and Beer: The Real Story
You've probably heard the story about how a smart department store put diapers and beer on the same shelf because it had found out that a large group of diaper-buying population consisted of young fathers stuck at home on a Friday night. Here's what really happened:
"The analysis "did discover that between 5:00 and 7:00 p.m. that consumers bought beer and diapers". Osco managers did NOT exploit the beer and diapers relationship by moving the products closer together on the shelves. This decision support study was
conducted using query tools to find an association. The true story is
very bland compared to the legend."
"The analysis "did discover that between 5:00 and 7:00 p.m. that consumers bought beer and diapers". Osco managers did NOT exploit the beer and diapers relationship by moving the products closer together on the shelves. This decision support study was
conducted using query tools to find an association. The true story is
very bland compared to the legend."
Study: Scientific Jargon Sounds Convincing
Researchers at Yale established that "explanations of psychological phenomena seem to generate more public interest when they contain neuroscientific information."
Here's an automatic computer science paper generator and a postmodern essay generator, both very convincing, the former so much that it got its creators accepted at an academic conference.
-- via Neuroscience Marketing
Here's an automatic computer science paper generator and a postmodern essay generator, both very convincing, the former so much that it got its creators accepted at an academic conference.
-- via Neuroscience Marketing
Dr. Pepper Promises Free Soda To Everyone
One of the few press releases that reach the front page of Digg: Dr. Pepper promises (and blogs about it) a can of Dr. Pepper to everyone in the States if Guns'N'Roses releases its long-overdue Chinese Democracy album in 2008. Axl Rose is pleasantly surprised but isn't promising anything.
Billboard: "It took a little patience to perfect Dr Pepper's special mix of 23 ingredients, which our fans have come to know and love," Dr Pepper director of marketing Jaxie Alt says. "So we completely understand and empathize with Axl's quest for perfection -- for something more than the average album. We know once it's released, people will refer to it as 'Dr Pepper for the ears' because it will be such a refreshing blend of rich, bold sounds - an instant classic."
Wonder about the decision to use four unskinned Blogspot blogs, though. Why? Authenticity? Speed?
Anyway, nice stunt with some press coverage. Almost free if the album doesn't come out, and, what, $25M if it does? (300M people in the States / $.25 per can of soda).
Billboard: "It took a little patience to perfect Dr Pepper's special mix of 23 ingredients, which our fans have come to know and love," Dr Pepper director of marketing Jaxie Alt says. "So we completely understand and empathize with Axl's quest for perfection -- for something more than the average album. We know once it's released, people will refer to it as 'Dr Pepper for the ears' because it will be such a refreshing blend of rich, bold sounds - an instant classic."
Wonder about the decision to use four unskinned Blogspot blogs, though. Why? Authenticity? Speed?
Anyway, nice stunt with some press coverage. Almost free if the album doesn't come out, and, what, $25M if it does? (300M people in the States / $.25 per can of soda).
Food Photography on Packaging
When it comes to food photography, what you see is rarely what you get as documented in these 100 shots of different packages next to the actual food they contain (site in German).
If you are interested in learning more, "Digital Food Photography" book reveals some of the secrets (such the one about cereal being photographed in glue instead of milk to prevent sogginess).
Hacked Digital Billboards
Someone known as Skullphone has hacked into a few ClearChannel billboards in California to insert the trademark image.
-- via Textually
Flashback: The Internet Is A Fad
One of the most viewed and emailed stories on Newsweek.com this weekend thanks to the Digg effect is an opinion piece about that overhyped thing called the Internet by Clifford Stoll, the author of Silicon Snake Oil: Second Thoughts on the Information Highway:
"We're promised instant catalog shopping--just point and click for great deals. We'll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will become obselete. So how come my local mall does more business in an afternoon than the entire Internet handles in a month? Even if there were a trustworthy way to send money over the Internet--which there isn't--the network is missing a most essential ingredient of capitalism: salespeople."
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