Flashback: Soviets Winning Race for Ads in Space - Advertising Lab: future of advertising and advertising technology

Advertising Lab: future of advertising and advertising technology

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Flashback: Soviets Winning Race for Ads in Space

Wednesday, February 27, 2008

UPI, March 29, 1989:

"The Soviet Union has signed a deal to sell advertising space—in space, of all places.

The Tass news agency said Wednesday that Glavkosmos, the Soviet commercial space agency, signed a contract with a Swiss firm that includes selling advertising space on cosmonauts’ space suits and painting two 6-by-9-foot advertising messages on the hull of the orbiting Mir space station.

Besides the advertising patches on the space suits and the outdoor space billboards, clients will have the opportunity to have a 3-minute commercial filmed by cosmonauts onboard the Mir."

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