Thinking of the big things while overlooking small stuff is one of those common mistakes people make when they try to imagine the future, like an old sci-fi movie I saw that had anti-gravity thingies that could be summoned using a rotary phone. The loading screen on Intel's new "Sponsors of Tomorrow" campaign is similarly out of character (more about the campaign).Technologizer notices a similar problem where the campaign paints the future of the NYTimes by simply changing the paper's logo and adding stories about "Intergalactic Idol". Compare with an earlier similarly-themed campaign by Magazine Publishers of America.
Also:
Loading Screen Design and Advertising on Loading Screens
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