Not like Pirelli Calendars (wiki), but still pretty cool, in a geeky kind of way. Calgoo: "a permission-based marketing medium that uses the electronic calendar as the delivery channel." In other words, your ad messages in other people's Outlooks and iCals via a dynamic calendar feed. See the demo to understand how everything works.
Also:
Bookmarkable Banners with Reminders from Spongecell
I think that's a great idea. Now will the ad platform share ad revenues with all the users? That would motivate people to put more of their events online and share it with invites to all their friends.
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