Another step towards bookmarkable advertising: this Adobe banner came with an embed code, like your friendly neighborhood YouTube video. It's a somewhat lousy execution of an idea based on an interesting insight -- there's a small percentage of people that would not only click on your ad, but would also show it to other people. Bummer, though: the ad links to a pdf file that pops an error. Plus, I wish this "embedebleness" came with some sort of revenue share.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmljVnqLeucsIm_INFW9ycOHdzl6XAp0plBwcCYQ9NmX9gPz1HuXABqg7kWHIREHu9HTWRhZMOBScJ5JAg6kvB3KKaByNRjqOqGNTTqvphijDJatkIjYUQbIqFrcim9hRChlJ-/s400/adobe-banner-pdf.png)
The banner links directly to a pdf that doesn't display on older versions of Acrobat Reader.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwDIxaBkQ3HtzAxLxYirsdowtREPx4LmyPCvjf519dlg8dKBByEjwlhNcI0PUQoQoGm96YR1kclfu84vwwWacswhRCgQjKqc3DTvJTgsL7isnl13u_5XR7tMg7wU1y6-Env520/s400/adobe-banner-banner.png)
The Adobe banner on Techcrunch.
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