Ten Half-Baked Advertising Ideas

Today, we are raiding Half Bakery for a glimpse of the improbable advertising future. Put your sunglasses on; the brilliance of these ideas is blinding.

1. Advertishoes. "Replace the soles of your shoes with soft rubber, impregnated with chalk or ink, that squashes out onto the ground as you put your foot down. Similar to a self-inking rubber stamp."

2. Get to the airport luggage screeners with X-ray-visible ads: "If two ads are printed on the same page in a magazine, but one is printed with large letters in radiopaque white ink, then the white-on-white ad will only be visible if the magazine is in carry-on luggage viewed by x-ray techs at airport inspection stations."

3. Ads on status bars (also independently described by AdLab):  "Put scrolling text messages in progress bars, and make some money on the side."

4. Skyscrapers as smoke jet printers:  "Except instead of ink being shot on to a page of paper it shoots smoke up in to the air. The print head is mounted on top of a high rise building, and instead of the print head moving it relies on wind to move the 'paper' to the side."

5. Rainbow advertising: "Using refraction and rainbow technology, it should be possible to advertise right on airborne drops of moisture. Simply vary the color makeup of your light source."

6. Books printed in sponsored typeface:  "Free classic books reprinted typeset in a font that has McDonald's M's and Special K's and so forth."

7. Ads on fake phone numbers in the movies: "Whenever they use a telephone in the movies, they always use a 555 number. I guess they do that so people won't go home and try to call. Wait a minute. Why not encourage them to call. Talk about a captive audience..."

8. Logo clouds: "Create large lakes in the shape of corporate logos. When the sun shines on them (on a windless day) logo-shaped clouds will appear above them. Note that it might be cheaper to change your company's logo to the shape of an existing lake."

9. Lonely?  Invite telemarketers in your life with a "Please Call Me" list:  "Maybe the local resteraunts could call you around lunch-time and tell you what kinds of specials they have, just so you don't have to go sit down to find that out."

10. Spitball billboards: " This display uses a computer aimed pneumatic spitball cannon which "paints" a picture out of colored spitballs. The display can be wiped clear with a water hose, so the next image can be painted."


  1. Some form of number eight seems to be progressing towards fully baked status, judging by flogos.net.

  2. Small world. I run halfbakery.com, and adverlab is one of the places I go to to learn of new products and services that in some way implement halfbakery users' old ideas.
    So, you're very welcome to your raid - seems only fair.

  3. @flummox: It's also a lot like #5. But wow.

    @jutta: pleasure to meet

  4. "Kilroy Was Here" Footers on Signs: Use passive RFID to log Facebook users whenever they walk by a sign. At the same time, Facebook users are able to see which of their friends had recently walked by that sign and optionally send a text message to the sign for future friends that walk by.

    Fun stuff! I blog similar things at


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