![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjatZXcxgGnYfQbixFBfc8Pz9Cf-t0mOBKgEqyBxQ_YSKF5W1SbpN6b-ewsKiqJW3gRwZSyuNq0v7SNuxRvdeJAMwtNRuIpCPm1MJI9S9FVkVL_vnQl4FO_E2HQ3uqyM22odjGZ/s400/ad_spongecell.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRNhph4gaEOBA9_ZuXkuYMrDl5qjp4A2x-lH8PLFF8JAXOcEyKxhlq7Z1jg13sT7HZzVb5QDCMxnEMGIAco9LQti_b9oAOzvY3lI-k3T3xSwtVAkILECrTp9kD1VXzX2aT3Ozx/s400/ad_spongecell2.png)
Bookmarkable advertising is a pet topic of mine and I'm glad to point to the most recent of the very few examples of banners ads whose shelf life is extended beyond a single impression.
Spongecell, a company that makes online calendars with social features, is launching Spongecell Ads. These are online display ads with widget-like functionality that allow users to share the contents of the ad with their friends and also, importantly, set a reminder for yourself.
The example above is an ad for what looks like a music event, but you can see how this format can work with any date-based information: promotions, coupons with expiration date, sales and so on. To quote from an email from Spongecell, "We’re adding our Add to Life technology to a standard IAB advertisement to make it easy for a consumer to easily move relevant content from an advertisement into the tools they use every day - Calendar, Social Network, Mobile device or home page - think of it as a bookmark for an online campaign."
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